Bikkie Tweets is a fun concept I came up with a couple of weeks ago for cafe’s to give away a biscuit in return for a tweet. The idea is to let customers know they are on twitter and to reward customers on twitter that help spread the word. I sent out a setup pack to Tweet2eat cafe members outlining the bikkie for a tweet concept that included a customised flyer for each cafe like the one for No 5 Cafe & Larder below:
Each cafe then decided whether they would be up for a bit of bikkietweet fun and how they wanted to participate. There weren’t really any guidelines so cafe’s could be as creative as they wanted. The first cafe to get the bikkies out for customers was No 5 Cafe and Larder.
That prompted Flight Coffee in Onekawa to get some bikkies baked ready for their coffee lovers the following week. Danny called in a favour from a relative with the bikkie baking and chocolate icing skills and voila, flying bikkie tweets was born! @FlightCoffeeHB is new to twitter and was able to increase his audience in a fun way. Look at how amazing these bikkie’s look!
Tom from Hawthorne Coffee could see the tweets and the bikkie’s online and joined in on the action with their regular coffee crowd at Hawthorne Coffee in Havelock North. The double chocolate bikkies were a hit; so much so Tom believes some customers pretended they were on twitter just to eat a bikkie.
Boardwalk Napier doubles as a beach cafe serving Bay Espresso Garden of Eaten blend for locals and tourists that want to enjoy a view with their coffee. While bikkie tweets is running, you will receive a free bikkie with your tweet there too.
Sometimes the simplest giveaways can be the most effective. I’m sure it has been a talking point for customers and cafe staff at each of the cafe’s as well as the exposure on twitter…and just plain fun! Some of the bikkie tweets were from people new to twitter. The community is growing!
#BikkieTweets for your Cafe
Anyone can run bikkie tweets at their cafe, all you need for #bikkietweets is to tell Hawke’s Bay locals you’re giving away bikkies for a tweet. To help you get started, download this FREE Bikkie Tweets flyer to print, add your cafe’s twitter name and then display next to your bikkies.
— FrizzellWines (@FrizzellWines) September 24, 2012
— peaktrailblazer (@peaktrailblazer) September 24, 2012
— Sandra (@Sarnee) September 23, 2012
@flightcoffeehb coffee anb bikkie
— phill warner (@huskyphill) September 20, 2012
@flightcoffeehb hangin with Danny at Flight coffee ….. Enjoyin a free bikkie!!
— Pete watt (@Petewatt333) September 20, 2012
— Adam Harris (@amkharris) September 25, 2012
@no5nz just had an awesome bagel here
— kaine stiver (@rockerater) September 22, 2012